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Packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter, Global Marketing and Advertising, Third Edition, offers a mix of theory and practical applications as it covers globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications.

In this Third Edition, author Marieke de Mooij includes new topics and updated information and findings from recent studies and helps readers apply global marketing concepts to the management of global branding and marketing communications.

New and Continuing Features

• Includes new topics, including global public relations, culture and the media, and culture and the Internet, along with more extensive coverage of consumer behavior
• Helps companies define cross cultural segments to better target consumers across cultures
• Shows how culture affects strategic issues, such as the company's mission statement, brand positioning strategy, and marketing communications strategy
• Includes both recent and classic advertising examples from various parts of the world Demonstrates the centrality of value paradoxes to cross cultural marketing communications
• Uses the Hofstede model to help readers see how their understanding of cultural relationships in one country/region can be extended to other countries/regions

Instructor Resources on a password-protected Web site at www.sagepub.com/demooij3instr, includes discussion questions, PowerPoint slides, illustrations from the book, sample test questions, and film clips available to qualified instructors by contacting SAGE Customer Care at 1-800-818-SAGE (7243) between 6 a.m. and 5 p.m. PST.

Global Marketing and Advertising is intended for use in courses in International or Global Marketing and International or Global Advertising, and is also a valuable resource for practitioners in global marketing departments of global companies and advertising agencies.

• Sales Rank: #870088 in Books
• Brand: Brand: SAGE Publications, Inc
• Published on: 2009-05-28
• Original language: English
• Number of items: 1
• Dimensions: .70" h x 6.90" w x 9.90" l, 1.30 pounds
• Binding: Paperback
• 344 pages

Features

• Used Book in Good Condition

Review
"Thank you so much for sending me the CD for the de Mooij book. It's incredible! I really wasn't expecting this much. Everything is so beautiful. The discussion questions and practice exam are great. These supplements will really improve my class." (Christine M. Von Der Haar 2009-07-29)

Excellent choice for my combined class of undergraduate and graduate students. (Michael McBride 2010-04-16)

About the Author
Marieke de Mooij, Ph.D. (Netherlands), is a consultant in cross-cultural communications, as well as a retired profesora associada of international advertising at the University of Navarra in Spain and visiting professor at several universities across the world. She is the author of several academic publications on the influence of culture on marketing and advertising. She has also authored books on culture and consumer behavior as well as culture and communication theory worldwide.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Kindle
By Elena de Affonseca
The book itself is fine. The problem I'm facing is navigating through the pages, especially skipping to different chapters. MOST of the time, the book freezes, does not respond, and I am forced to close out and reopen it. Once reopened, it takes three to four tries to go to the chapter that I wish to read. When I access this on my laptop, it's a little easier to navigate, but it's still a bit annoying to not be able to scroll normally, only page by page, and it's slow loading.
In normal books, this usually isn't a problem because you read it all the way through once. For a college textbook, since flipping back and forth throughout the book is crucial, it becomes a problem. I am studying online at a university in the US from Brazil in order to be with my father through some difficult times this semester. This means the eTextbook is my lifeline. I don't have access to physical books, and I don't have other students who could help me the way they could in a traditional classroom setting. So far, I have been able to get by studying for the exams, but the added pressure of not knowing if my book will open doesn't help!
Compared to the other eTextbook I have on Chegg, this is not a good layout.

0 of 0 people found the following review helpful.
Three Stars
By smarty
not a must buy for educational material!

0 of 0 people found the following review helpful.
Four Stars
By Amazon Customer
good condition taking into account the price

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The 18th edition of Daniel Jones's classic work is the definitive guide to contemporary English pronunciation. This new and fully updated edition contains over 230,000 pronunciations of words, names and phrases. In addition, it includes lively essays on aspects of pronunciation by leading experts in the field, a phonetics and phonology glossary and notes explaining the relationship between spellings and sounds.

• Sales Rank: #465729 in Books
• Brand: imusti
• Published on: 2011-11-14
• Original language: English
• Number of items: 1
• Dimensions: 8.98" h x 1.22" w x 5.98" l, 1.95 pounds
• Binding: Paperback
• 614 pages

Features

• Cambridge University Press

Most helpful customer reviews

4 of 4 people found the following review helpful.
Perfect for acting students
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LOVE the book!!!
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The book came with a hard cover, smelled like fresh leaves and in great condition. Love it!! It also has the cardinal vowel firgure at the back

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• Sales Rank: #1014457 in eBooks
• Published on: 2015-06-04
• Released on: 2015-06-04
• Format: Kindle eBook

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• Sales Rank: #2889105 in Books
• Published on: 2014-04-01
• Dimensions: 9.09" h x 1.10" w x 6.10" l, 2.05 pounds
• Binding: Paperback

From the Back Cover

Technical Analysis Explained, Fifth Edition, is the updated bible of technical analysis written by a renowned expert and educational pioneer in the field. Widely recognized in the investment industry as the most authoritative guide on the subject, it gives you everything you need to forecast accurately how investors will respond to future events based on how they have statistically responded in the past.

Martin Pring, described in Barron's as a "technician's technician," uses his popular straight-talk style of instruction to help all types of investors forecast price movements with reliable accuracy. Through his concentrated blend of theory and techniques, generations of investors have become better traders and gained long-term wealth. Now, this new edition shows today’s investors how to use the power of technical analysis in computerized markets with everchanging investment products.

This well-organized guide gets you started right away with:

• A step-by-step program for making technical analysis part of your investing routine
• Practical strategies for using today's most sophisticated investment tools and techniques
• An insider's look at the psychology of investors aimed at mastering your emotions

Movement in stock prices, breaking business news, and regularly issued financial reports all cause traders and investors to react--and often overreact--in predictable ways. Take the guesswork out of growing your portfolio by staying ahead of those reactions, where you can both profit and protect your assets with Technical Analysis Explained, Fifth Edition.

About the Author

Martin J. Pring is the chairman of Pring Turner Capital groups as well as the strategist for the Pring Turner Business Cycle ETF (symbol DBIZ). He is the founder of Pring.com, which provides research for financial institutions and individual investors around the world. The site also features a 15+ hour interactive online video training course on technical analysis. Since 1984, he has published the InterMarket Review, a monthly market review offering a long-term synopsis of the world's major financial markets, and, in 2013, he joined Golden Gate University as an adjunct professor teaching a virtual graduate-level course on technical analysis.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Three Stars
By Tony
The author is not a practioner

0 of 0 people found the following review helpful.
Book is very informative and helpful
By James F
I have quite a bit of experience dealing with stocks and investing (work in the industry), but never had much of a formal background on technical analysis. This book was recomended to me by a colleague, and I can see why it is considered one of the best books on technical analysis. That said, you have to be dedicated to read this book as it is not the easiest of reads, but if you are new to technical analysis or want to become a better investor, this is a must read.

0 of 0 people found the following review helpful.
Great book
By David Eads
A one book resource for anyone hoping to learn more about Technical Analysis. This book is for the most part easy to read and understand. Be prepared, this is a deep dive book on the subject and meant to be studied like a text book. It is not a casual read. That said, if you're looking for a great book to reference and learn more on Technical Analysis, this is it.

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[D200.Ebook] PDF Download Once Upon a River: A Novel, by Bonnie Jo Campbell

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“A demonstration of outstanding skills on the river of American literature.” ―Entertainment Weekly

"Bonnie Jo Campbell has built her new novel like a modern-day craftsman from the old timbers of our national myths about loners living off the land, rugged tales as perilous as they are alluring. Without sacrificing any of its originality, this story comes bearing the saw marks of classic American literature, the rough-hewn sister of The Leatherstocking Tales, The Adventures of Huckleberry Finn, and Walden.”―Ron Charles, Washington Post

• Sales Rank: #204269 in Books
• Brand: Campbell, Bonnie Jo
• Published on: 2012-06-04
• Original language: English
• Number of items: 1
• Dimensions: 8.30" h x .90" w x 5.50" l, .60 pounds
• Binding: Paperback
• 352 pages

Review
“With all the fixings of a Johnny Cash song―love, loss, redemption―Campbell captures these Michiganders and their earthy, brutal paradise in tales rich with insight and well worth the trip.” (Elle)

“Margo’s struggle to survive proves irresistible, like the tug of the Stark itself.” (The New Yorker)

“Campbell has a ruthless and precise eye for the details of the physical world. . . . An excellent American parable about the consequences of our favorite ideal, freedom.” (Jane Smiley - New York Times Book Review)

About the Author
Bonnie Jo Campbell teaches in the low-residency MFA program at Pacific University. The author of Once Upon a River and American Salvage, she lives in Kalamazoo, Michigan.

Most helpful customer reviews

109 of 111 people found the following review helpful.
A unique and at times uncomfortable story
By EJ
This book may very well stay in my mind for a long time. There seem to be so many issues and subtexts addressed that I have been thinking about it since I finished it two days ago.

This book is the story of Margo Crane, a young woman who lives near a river in a rural area of Michigan in the 1970's. But Margo, who is about 15 when the story begins, is no ordinary teenager. She can shoot, hunt, skin an animal, and does not appear to be afraid of much. Margo will need these skills when she finds herself forced to assert her independence earlier than most teenagers do.

Be aware that this is not really a plot-driven book. This is a painting with moving characters. The backdrop of the river provides a rich canvas on which the author can place Margo and the various people she meets. As she searches for something that she has lost, she experiences fear and violence; and like many young women of her age, she often mistakes sex for love.

There were times when I struggled with this book. It is a heavy story and doesn't start to show some rays of sunshine until the very end. However, the deeper themes explored in this book are worth sticking with it. It is truly a unique story of growing up, and it raises the very legitimate question of whether we all need to have the suburban house and picket fence to be happy. The book also explores how judgmental we can be about the way that others choose to live, simply because they are different from us. The characters in this book find contentment all around them just by paying attention to life. And these are just some of the issues explored; in reality there is a kaleidoscope of concepts from which to choose for further examination after closing the book.

This is a strong recommend, but with the caveat that this is not a "beach read". This is an intense book that will keep you thinking. I know that Margo will be on my mind for quite awhile.

24 of 26 people found the following review helpful.
A rural landscape that challenges this young woman's survival skills
By Linda Linguvic
I live in New York City and live a life which is the direct polar opposite of that of Margo Crane, the 16-year old heroine in this book. Hunting and fishing are part of her hardscrabble life. And so is the family feud rooted in a relative's abuse that leaves her father dead and her life in danger. She then needs to flee to safety through a rural landscape that challenges her survival skills. She follows the river, sometimes by boat and sometimes on foot, trying to stay alive and also trying to find her mother who had abandoned the family several years before.

Margo's heroine is Annie Oakley, and indeed she is as good a shot. The descriptions of how she kills animals made me wince. But I also had the highest admiration for these hunting and butchering skills that she seemed to take for granted. Her travels throw her in contact with several men, some who help her and others who just try to use her. Often there is violence. Other times there is caring and respect. Always, she lives her life as if she, herself, is a hunted animal.

Eventually she meets a feisty old man who continues to smoke even though he's on an oxygen tank and is in a wheelchair. They develop a unique kind of friendship and how it all turns out left me feeling that her future would be positive.

I really loved this book which taught me ways to survive that I never thought about before. It also introduced me to a character who I surprisingly identified with, my eyes glued to the page as I followed her many adventures, and who made me rejoice at the book's optimistic conclusion.

45 of 54 people found the following review helpful.
I really wanted to like it...
By James Hiller
.... and parts of it I did, but overall, this book ultimately was a disappointing, and strangely enough, compelling read.

"Once Upon a River" tells the story of Margo Crane, a river-girl raised to be a part of the land where she was born, into a family of ne'er-do-wells that treat her and everyone else pretty badly. At the start of the novel, Margo suffers a sexual assault from her uncle that is hideous, and yet she doesn't see it that way. After learning of the event from a spying blabbermouth, Margo's father decides to take justice into her own hands, with the predictable result. Margo then finds herself alone, yearning for the mother that ran away from the environ Margo loved. Deciding to find her, Margo takes a boat and paddles upstream to begin her adventures.

There is much to like and admire in this book. First, the character of Margo is fresh and exciting. I loved the many scenes in which she decides to take care of herself, instead of solely relying on others. Margo's wilderness skills are literally a lifesaver as she lives off the land that feeds her. Margo's skill with a rifle, and her survivalist smarts, compel this character into something quite new and exciting: a heroine for herself. Another compelling character is an old man she meets along the river, named Smoke. Dying of lung cancer, Smoke's just as determined to live his life as he sees fit as Margo. In fact, Campbell is a master of character in the story; not one comes across as phony or false, they all breathe reality.

Why the three stars then? The story itself, and the ending of it, failed to grab me as a reader. While the first part of the book is compelling as she escapes her life and goes upstream, the second half, in which she travels back downstream, starts to disappoint a bit. As Margot pops in and out of people's lives, you as a reader begin to wonder, should I invest in this relationship? Is it going to abruptly end on the next page? Margo's initial focus on sleeping with men to survive also is a bit of a turnoff. With the amount of liaisons she has in the beginning, you wonder why she isn't getting pregnant. That is sort of answered towards the end of the story, but not really.

I guess ultimately my dissatisfaction with the story was the the story itself. Bonnie Jo Campbell created such an interesting character, and then seemingly, didn't know where to go with her. I even struggle with that. Margo certain doesn't belong in the city, she isn't going to college, or following along the usual trappings that women found themselves in thirty years ago. She belongs on the river, but the river eventually ends, and where does that leave this girl that I grew to love and care for?

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Fine dining and the accolades of Michelin stars once meant chandeliers, white tablecloths, and suited waiters with elegant accents. The stuffy attitude and often scant portions were the punchlines of sitcom jokes—it was unthinkable that a gourmet chef would stoop to plate a burger or a taco in his kitchen. And yet today many of us will queue up for a seat at a loud, crowded noodle bar or eagerly seek out that farm-to-table restaurant where not only the burgers and fries are� organic but the ketchup is homemade—but it’s not just us: the critics will be there too, ready to award distinction. Haute has blurred with homey cuisine in the last few decades, but how did this radical change happen, and what does it say about current attitudes toward taste? Here with the answers is food writer Alison Pearlman. In Smart Casual: The Transformation of Gourmet Restaurant Style in America, Pearlman investigates what she identifies as the increasing informality in the design of contemporary American restaurants.�By design, Pearlman does not just mean architecture. Her argument is more expansive—she is as interested in the style and presentation of food, the business plan, and the marketing of chefs as she is in the restaurant’s floor plan or menu design. Pearlman takes us hungrily inside the kitchens and dining rooms of restaurants coast to coast—from David Chang’s Momofuku noodle bar in New York to the seasonal, French-inspired cuisine of Alice Waters and Thomas Keller in California to the deconstructed comfort food of Homaro Cantu’s Moto in Chicago—to explore the different forms and flavors this casualization is taking. Smart Casual examines the assumed correlation between taste and social status, and argues that recent upsets to these distinctions have given rise to a new idea of sophistication, one that champions the omnivorous. The boundaries between high and low have been made flexible due to our desire to eat everything, try everything, and do so in a convivial setting.�Through lively on-the-scene observation and interviews with major players and chefs, Smart Casual will transport readers to restaurants around the country to learn the secrets to their success and popularity. It is certain to give foodies and restaurant-goers something delectable to chew on.

• Sales Rank: #2868595 in Books
• Published on: 2015-05-06
• Released on: 2013-04-15
• Original language: English
• Number of items: 1
• Dimensions: 9.00" h x .70" w x 6.00" l, .0 pounds
• Binding: Paperback
• 224 pages

From Booklist
America’s restaurants have undergone virtual revolution in the past several decades. Thanks in no small part to the ubiquity of food television, patrons have grown ever more knowledgeable and demanding about what they are served. They also want excitement and drama, just like what they see on the tube, and a restaurant’s “vibe” or lack of one profoundly influences its success. At the same time, strict rules of etiquette for dining in public have largely disappeared. Foods such as offal, rarely seen on twentieth-century American menus, now dominate. Flourishing and popular restaurants must cater to a range of tastes and daily need to challenge diners with novel approaches to serving and eating. Pearlman visits dozens of today’s restaurants and reports on how they meet contemporary expectations with fresh interior design, innovative cooking, and daring business plans. Culinary students and budding restaurateurs will definitely profit from Pearlman’s research. --Mark Knoblauch

Review
“If you have ever seen an open kitchen or enjoyed a tasting menu on a bar stool and wondered why, Smart Casual is certainly the book to read!”
(Wylie Dufresne, chef of wd~50)

"Drawing from personal dining experiences, interviews with chefs and an eye for detail sharpened by years as an art historian, Alison Pearlman explores how gourmet restaurant style in America has shifted away from the ma�tre d’s stand and toward a 'come as you are' mentality over the past several decades. Open-kitchen concepts, relaxed dress codes and haute upgrades to everyday favorites (remember the gourmet hamburger trend?) all come under Pearlman’s insightful study in this quick read, making it a perfect accompaniment for solo trips to Startle.com Tastemaker Thomas Keller’s Bouchon Bakery or fellow Tastemaker David Chang’s Momofuku Noodle Bar—New York eateries that represent the scope of Pearlman’s commentary to a casual, tasty T."

(Forbes Travel Guide)

“Alison Pearlman knows not only what we want to eat, but where we want to eat it, and how we want it served. She shows us how we changed the food-service industry (and how it changed our expectations of it). The amazing thing is she does this in a book that informs, intrigues, and often amuses us. Who knew a book about business could be so delightfully tasty?” (Gary Allen, author of The Herbalist in the Kitchen)

“Alison Pearlman’s Smart Casual is a delicious romp through America’s rapidly changing and diverging restaurant scene. It begins with the old haute cuisine establishments frequented by the upscale, well-to-do diners, but concentrates on contemporary restaurants with their experimental, innovative, and exotic cuisines. It is an informative, witty, and delightful book brimming with hot anecdotes and tangy tidbits. It is a must read for all serious foodies.” (Andrew F. Smith, Oxford Encyclopedia of Food and Drink)

“Among all the books about shifts in American taste during the past few decades, this stands out as the most meticulously detailed, insightful, and well researched, including interviews and even first hand experience. Pearlman captures perfectly the shift in gastronomic sensibilities, the demise of stuffy white-tableclothed shrines, and the rise of good, honest food served without pretension. This study is erudite and hip, written with both verve and a keen analytical eye.” (Ken Albala, author of Pancake: A Global History)

"Alison Pearlman visits dozens of today’s restaurants and reports on how they meet contemporary expectations with fresh interior design, innovative cooking, and daring business plans. Culinary students and budding restaurateurs will definitely profit from Pearlman’s research."
(Booklist)

�"Smart Casual is concise and well researched. . . . It should serve as a useful addition to food studies, cultural studies, sociology, and design history collections. Recommended." (Choice)

About the Author
Alison Pearlman is a Los Angeles–based art historian and cultural critic who blogs under the name the Eye in Dining. She teaches modern and contemporary art and design history at Cal Poly Pomona and is the author of Unpackaging Art of the 1980s, also published by the University of Chicago Press.

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1 of 1 people found the following review helpful.
A Must Read for All Foodies - Front & Back of the House!
By Gretchen Varkonyi
Ms. Pearlman's Smart Casual is a truly ambitious undertaking, and she rises to the challenge of taking us through "the transformation of gourmet restaurant style in America" with bushels of industry blurb presented in a deliciously palatable format for the reader. Like those cooks who puree spinach and bake it into the brownies, the book is chock full of really-good-for-you stuff like how and why gourmet restaurants with invisible chefs in invisible kitchens have evolved into celebrity status chefs with open and interactive kitchens, the carefully calculated design and lighting of those kitchens, and how social and cultural trends have spurred the popularity of cookbooks, recreational cooking classes, and vacation travel as destination eating. And that's a mere morsel: From Jose Andres's minibar in DC to Alice Waters' Chez Panisse in Berkeley, Ms. Pearlman table-hops us through a mouth-watering journey of meals, trendy and traditional, and provides the hip, informed dinner conversation as well - meticulously researched and ladled out with a fresh voice, a dry wit and an undeniably deep appreciation for food and its social and cultural currency. An edifying read!
G. Varkonyi, Caterer & Chef
The Dinner Dame
Providence, RI

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• Published on: 1800
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